Listing your home is a business decision – not a personal one. These photos prove that you need a professional – not a “friend”. As a professional real estate photographer and successful Realtor, I am always struck by the number of listings with poor marketing. The single most important item on any real estate advertisement will be the photograph(s), yet many Realtors do not invest in a good quality camera or a photographer.I have seen photos with toilets open, people sitting on couches, dim lighting, over-exposure, photos of themselves in mirrors, unstaged homes and poorly executed photo layout. These photos
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