Archives for home staging

Don’t Let THIS happen to YOUR home!

3rd March 2019 | Comments Off

Listing your home is a business decision – not a personal one. These photos prove that you need a professional – not a “friend”. As a professional real estate photographer and successful Realtor, I am always struck by the number of listings with poor marketing. The single most important item on any real estate advertisement will be the photograph(s), yet many Realtors do not invest in a good quality camera or a photographer.I have seen photos with toilets open, people sitting on couches, dim lighting, over-exposure, photos of themselves in mirrors, unstaged homes and poorly executed photo layout. These photos
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Why YOUR home did not sell….

5th January 2017 | Comments Off

75%+ agents do NOT give homeowners the guidance with regards to how the property should look in comparison to the competition and 50% of those that do have little knowledge about design and how to make a home stand out in the crowd. That would leave approximately 12.5% of the agents that not only give the homeowners advice as to how to ensure their home stands out, but also give the correct advice.
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Color Psychology for Homes

29th July 2015 | 2 Comments

I frequently suggest that homeowners paint before placing their homes on the market. Don’t be offended! I want my customers to understand “color psychology,” which focuses on color’s effect on human behavior and emotion. Since people’s reaction to color is immediate, color has a tremendous influence on the choices they make every day. Color choices are very personal and when selling your home, it’s critical to appeal to the greatest number of potential buyers. With so many people beginning their search for a home on the Internet today, your home and listing photos must stand out from your
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