Tag Archives: staging to sell

Staging your home to Sell in Summer!

Any home stager will tell you that “staging is staging” and the principals remain the same throughout the year—keep things clean, clutter free and colorful. But that doesn’t each season comes without its own brand of staging magic.

For summer, there are a number of things you can do both inside and outside to take advantage of the beautiful weather.

Barb Schwarz, creator of Homes Staging® and CEO of Stagedhomes.com, suggests adding splashes of color to your porch with potted flowers. She favors larger pots placed on each side of the front door bearing tulips or daisies with greenery in the middle.

Bringing spring colors into a home is just as easy, especially with accessories like throw pillows, area rugs, artwork, towels and bedspreads.

“Change accessories and the whole house changes,” Schwarz said. Swap-out decorative pillows on a sofa for a fresh, new look. “This year nature colors are really in; green is really big and hot orange is an accent that is strong.”

Designers recommend using other knickknacks that speak of spring, such as pears, eggs, sea shells, nature, leaf patterns in fabrics, wicker, real leather and rust metal as contrast.

Schwarz said it’s also a good idea to replace the drapery panels in a home or office. She recently changed a den from a daisy pattern in blue to cream plain panels that went from ceiling to the floor “and the whole room looked bigger and more elegant,” she said.

Of course, all rooms in the house are important and there are ways to liven up each one as the spring season blooms. You want the buyer to buy the whole house, not just one or two rooms staged, so it’s important to create a cohesive design.

Yet don’t forget your “great outdoors.” Clean up your yards, remove fallen leaves and dead plants, and trim bushes and hedges.

Indeed, spring brings more buyers so take advantage of all that the season has to offer.

We can refer you to our own staging and remodeling folks if you prefer not to do it yourself!  Should your home need more than just staging, a bit of cleanup could mean replacing your carpet or changing out the old tired tile in the baths.

We are Sell This Place Now.com and  BuyThisPlaceNow.com!   We can help you if you are buying or selling!

Call us at 713.818.0829

 

 

Home Staging Should Include the Male Perspective

Professional home stagers consult with homeowners on ways to sell their homes quickly and for the most money possible, but often lost in the design process is the fact that men are involved in buying decisions as well.

When having your home staged, it’s important to remember to appeal to both sexes and do some things that will pique a man’s interest just as much as a woman’s.

Professional stagers take into account buyer demographics, buying psychology, and utilize design elements in planning out the rooms and space and the use of lighting and its effect on the space. Don’t be afraid to let them know if the home is leaning too far on the woman’s side.

Women tend to look for cozier settings or rooms that facilitate intimate conversations, while males gravitate toward rooms with gadgets, televisions and electronics.

Open spaces and higher ceilings are also a draw for men as psychologically they have a larger sense of personal space. Professional stagers with men in mind try to create rooms where a man can feel as if he can walk through the house easily without stepping around all sorts of furniture.

When it comes to men, the garage and yard tend to be high up on the priority list, so it’s important to get these areas as perfect as possible.

Garages that have painted walls, clean floors and enough storage for various male-oriented hobbies will impress. Shelf space is almost always looked at as a good thing here and a place to hang tools or a workbench would make a fine addition to attract male buyers. And remember, an empty garage looks much bigger than one with a car parked in it.

With the yard, showcasing a well-maintained lawn will help sell the male. Thick, healthy grass, minimal bushes to trim and easy to clean garden beds will meet the landscaping criterion the male buyer looks for.

Appealing to both sexes when staging and selling a home requires an emotional investment that will pay off in the end for all parties, just don’t forget that men need a connection, too.

At SellThisPlaceNow, we can guide you in getting your home professionally staged. Call us today at 713.818.0829

Norman Frenk can be reached at 713.818.0829.

8 Home Staging MISTAKES!!

You may love your home, but that doesn’t mean that everyone coming through the door will feel the same way. What may be “charming” to the seller may seem off-putting to a prospective buyer. Many sellers attempt to stage their home themselves and, in doing so, create mistakes that can actually sidetrack the sale of their homes.

Here are some of the biggest staging mistakes, according to the professional home stagers at www.RedesignmyPlace.com

1. Getting too personal: Home staging is meant to create a neutral canvas that will appeal to the majority of buyers. Staging is all about de-personalizing the space, and creating more of a luxury hotel or a model home look that will appeal to most everyone. This is not the time to bring in your unique style and create a look that appeals to just you.

2. Using dark colors: If painting, you should choose a nice, neutral and warm color, such as beige tones, grey tones, or light blue or pale greens. You’ll be amazed at the transformation a few coats of fresh paint will make on your home.

3. Not taking advantage of natural light: People love natural light, so blocking off any light with heavy curtains or furniture can hurt your sale, especially if the home has attractive views. Anything dated in a home is a turn-off to a potential buyer and window treatments are one of them.

4. Thinking more is better: Scale down your furniture. The size of the furniture needs to be in balance with the scale of the room and the other furniture in it. Remember that the purpose of furniture when selling a home is to define the purpose of the room and to show what will fit where. It is not meant to show that you can provide seating for 15 in your living room and every seat has a side table to rest drinks on.

5. Leaving pets at home: You need to remove all traces of animals from the house and make sure “Fido” or “Sunshine” is away during showings. Having a pet could kill a sale before someone even steps into a house.

6. Neglecting the outside: People care about the outside space just as much as the inside, so add flowers, make sure the lawn is mowed, the yard is tidy and add a few backyard accessories for the kids.

7. Only dealing with “main” rooms: People are quick to stage living rooms, kitchens and bedrooms, but don’t forget to spruce up the garage, basement and closets as well.

8. Forgetting fixtures: When staging a home, it’s important to ensure all lights are burning with fresh bulbs, and that all fixtures are working.

Remember, staging a home means showcasing the property’s many features, not concealing its flaws. Make sure your house is in good condition and use staging to cast the home in the best light.

Why YOUR home did not sell….

 

home1I have been selling Real Estate for 25+ years and I have taken over and sold more than my fair share of “expired” listings – those homes other Realtors had that could not or would not be sold during their original listing term – and for all these years I had the duty to find out why the home did not sell and turn the marketing around to overcome the thoughts that this may now be a stale listing.

How I did this is somewhat proprietary, but I can tell you that it takes a lot of marketing. And therein (marketing and how to apply it to your home) lies the difference between the services of a great marketing Realtor and that of the average Realtor.

If your home was marketed by another Realtor / firm and is not selling or did not sell you may ask: How much marketing was done to ensure the sale of the home?  MLS? Flyers? Real Estate Book? Open House?

Frankly, very few homeowners know how much (or how little) their Realtors really do in actual marketingDo you think you received more marketing or more excuses?

Over my 23+ years, I have developed a list of why homeowners became dissatisfied with their Realtors. Simply e-mail me from this site and I’ll send you the list..

There is much more marketing that we do that gets your home out there to 97+ websites and in front of thousands or hundreds of thousands of potential buyers and their Realtors.  One of the best is personal contact.  Having sold for 23+ years, I have developed quite a list of buyers, sellers and other prospects.  Whereas I use the trendy “social media” (10,000 twitter followers, for example – www.twitter.com/normanfrenk, www.twitter.com/sellthisplace) ), I still rely on the good old fashioned face-to-face and telephone marketing to qualify leads personally.

There are 3 reasons that YOUR home did not sell:

1) Price

2) Location

3) Marketing / Staging

Within these 3 categories are sub-categories.  Such as:  if you own a home that floods occasionally and flood insurance rates are high you have a combination of 1 and 2 above but as such, there is only one factor that is in your control: Price.  The value of a home that floods or is in a flood zone that is not optimal is less than one that does not have this noted problem.

GIven, however, that your home is in a subdivision, for example, and does not back to a busy road or have other problems and that the location of the neighborhood is desirable we are left with items 1 and 3 to contend with.  Poor marketing, staging, upkeep will certainly affect price. The staging and upkeep of the property are the Listing Agents’ responsibilities as it is incumbent upon them to ensure that the sellers are aware of what needs to be done to get the home sold.

Keep in mind:  “Price cures all Objections”.   This simply means that any home will sell at some price.  A home – no matter what condition will sell at the right price – whether it backs to a busy highway or has flooded or has not been updated.

75%+ agents do NOT give homeowners the guidance with regards to how the property should look in comparison to the competition and 50% of those that do have little knowledge about design and how to make a home stand out in the crowd.  That would leave approximately 12.5% of the agents that not only give the homeowners advice as to how to ensure their home stands out, but also give the correct advice.*

Was your agent one of the only 12.5%?

Norman Frenk, M.B.A., I.R.E.S.  of the Frenk Team at Better Homes & Gardens Real Estate – Gary Greene Realtors has not only successfully re-marketed homes but personally has shown homeowners how to stage homes – in many cases with reasonable effort – to ensure a sale. Additionally, while working for many years with interior designers, stagers, painters and other trades people from within the remodeling industry, has recently applied to become certified himself by the American Society of Interior Designers (A.S.I.D.).

It takes more than a yard sign, lockbox, flyers and an open house to sell a home.  It takes more than a weaker agent willing to give up their commission because that is all the know-how they have.  It takes knowledge of the market, knowledge of design and ability to fight for your home and negotiate.

You don’t have to wait to call us to re-market your home – call us in the first place!

see other posts on this blog site to find out about Staging Mistakes, Why Discount Brokerage may NOT save you money at all, How to Sell a House & so much more!

 

* data compiled over last 23 years in the industry from homeowners whose home did not sell with their previous listing Realtor. Data from 1992-2016.