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2521 Loganberry Circle – Seabrook, Tx


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Lakewood Pointe at Lakewood Yacht Club

We had a successful Grand Opening Event June 10, 2017!  Gorgeous homes to be built!  Come see the model home and take a tour of Lakewood Yacht Club (LYC).

Come to the model home for your tour and visit the new home sites.  Only of these luxury homes are to be built and the new homes to ever be available at the Lakewood Yacht Club (adjacent to LYC with access through the LYC gates).

see more at www.LakewoodPointe.net 

Call 713.305.9924 for more information

Home Staging Should Include the Male Perspective

Professional home stagers consult with homeowners on ways to sell their homes quickly and for the most money possible, but often lost in the design process is the fact that men are involved in buying decisions as well.

When having your home staged, it’s important to remember to appeal to both sexes and do some things that will pique a man’s interest just as much as a woman’s.

Professional stagers take into account buyer demographics, buying psychology, and utilize design elements in planning out the rooms and space and the use of lighting and its effect on the space. Don’t be afraid to let them know if the home is leaning too far on the woman’s side.

Women tend to look for cozier settings or rooms that facilitate intimate conversations, while males gravitate toward rooms with gadgets, televisions and electronics.

Open spaces and higher ceilings are also a draw for men as psychologically they have a larger sense of personal space. Professional stagers with men in mind try to create rooms where a man can feel as if he can walk through the house easily without stepping around all sorts of furniture.

When it comes to men, the garage and yard tend to be high up on the priority list, so it’s important to get these areas as perfect as possible.

Garages that have painted walls, clean floors and enough storage for various male-oriented hobbies will impress. Shelf space is almost always looked at as a good thing here and a place to hang tools or a workbench would make a fine addition to attract male buyers. And remember, an empty garage looks much bigger than one with a car parked in it.

With the yard, showcasing a well-maintained lawn will help sell the male. Thick, healthy grass, minimal bushes to trim and easy to clean garden beds will meet the landscaping criterion the male buyer looks for.

Appealing to both sexes when staging and selling a home requires an emotional investment that will pay off in the end for all parties, just don’t forget that men need a connection, too.

At SellThisPlaceNow, we can guide you in getting your home professionally staged. Call us today at 713.818.0829

Norman Frenk can be reached at 713.818.0829.

8 Home Staging MISTAKES!!

You may love your home, but that doesn’t mean that everyone coming through the door will feel the same way. What may be “charming” to the seller may seem off-putting to a prospective buyer. Many sellers attempt to stage their home themselves and, in doing so, create mistakes that can actually sidetrack the sale of their homes.

Here are some of the biggest staging mistakes, according to the professional home stagers at www.RedesignmyPlace.com

1. Getting too personal: Home staging is meant to create a neutral canvas that will appeal to the majority of buyers. Staging is all about de-personalizing the space, and creating more of a luxury hotel or a model home look that will appeal to most everyone. This is not the time to bring in your unique style and create a look that appeals to just you.

2. Using dark colors: If painting, you should choose a nice, neutral and warm color, such as beige tones, grey tones, or light blue or pale greens. You’ll be amazed at the transformation a few coats of fresh paint will make on your home.

3. Not taking advantage of natural light: People love natural light, so blocking off any light with heavy curtains or furniture can hurt your sale, especially if the home has attractive views. Anything dated in a home is a turn-off to a potential buyer and window treatments are one of them.

4. Thinking more is better: Scale down your furniture. The size of the furniture needs to be in balance with the scale of the room and the other furniture in it. Remember that the purpose of furniture when selling a home is to define the purpose of the room and to show what will fit where. It is not meant to show that you can provide seating for 15 in your living room and every seat has a side table to rest drinks on.

5. Leaving pets at home: You need to remove all traces of animals from the house and make sure “Fido” or “Sunshine” is away during showings. Having a pet could kill a sale before someone even steps into a house.

6. Neglecting the outside: People care about the outside space just as much as the inside, so add flowers, make sure the lawn is mowed, the yard is tidy and add a few backyard accessories for the kids.

7. Only dealing with “main” rooms: People are quick to stage living rooms, kitchens and bedrooms, but don’t forget to spruce up the garage, basement and closets as well.

8. Forgetting fixtures: When staging a home, it’s important to ensure all lights are burning with fresh bulbs, and that all fixtures are working.

Remember, staging a home means showcasing the property’s many features, not concealing its flaws. Make sure your house is in good condition and use staging to cast the home in the best light.

Why YOUR home did not sell….


home1I have been selling Real Estate for 25+ years and I have taken over and sold more than my fair share of “expired” listings – those homes other Realtors had that could not or would not be sold during their original listing term – and for all these years I had the duty to find out why the home did not sell and turn the marketing around to overcome the thoughts that this may now be a stale listing.

How I did this is somewhat proprietary, but I can tell you that it takes a lot of marketing. And therein (marketing and how to apply it to your home) lies the difference between the services of a great marketing Realtor and that of the average Realtor.

If your home was marketed by another Realtor / firm and is not selling or did not sell you may ask: How much marketing was done to ensure the sale of the home?  MLS? Flyers? Real Estate Book? Open House?

Frankly, very few homeowners know how much (or how little) their Realtors really do in actual marketingDo you think you received more marketing or more excuses?

Over my 23+ years, I have developed a list of why homeowners became dissatisfied with their Realtors. Simply e-mail me from this site and I’ll send you the list..

There is much more marketing that we do that gets your home out there to 97+ websites and in front of thousands or hundreds of thousands of potential buyers and their Realtors.  One of the best is personal contact.  Having sold for 23+ years, I have developed quite a list of buyers, sellers and other prospects.  Whereas I use the trendy “social media” (10,000 twitter followers, for example – www.twitter.com/normanfrenk, www.twitter.com/sellthisplace) ), I still rely on the good old fashioned face-to-face and telephone marketing to qualify leads personally.

There are 3 reasons that YOUR home did not sell:

1) Price

2) Location

3) Marketing / Staging

Within these 3 categories are sub-categories.  Such as:  if you own a home that floods occasionally and flood insurance rates are high you have a combination of 1 and 2 above but as such, there is only one factor that is in your control: Price.  The value of a home that floods or is in a flood zone that is not optimal is less than one that does not have this noted problem.

GIven, however, that your home is in a subdivision, for example, and does not back to a busy road or have other problems and that the location of the neighborhood is desirable we are left with items 1 and 3 to contend with.  Poor marketing, staging, upkeep will certainly affect price. The staging and upkeep of the property are the Listing Agents’ responsibilities as it is incumbent upon them to ensure that the sellers are aware of what needs to be done to get the home sold.

Keep in mind:  “Price cures all Objections”.   This simply means that any home will sell at some price.  A home – no matter what condition will sell at the right price – whether it backs to a busy highway or has flooded or has not been updated.

75%+ agents do NOT give homeowners the guidance with regards to how the property should look in comparison to the competition and 50% of those that do have little knowledge about design and how to make a home stand out in the crowd.  That would leave approximately 12.5% of the agents that not only give the homeowners advice as to how to ensure their home stands out, but also give the correct advice.*

Was your agent one of the only 12.5%?

Norman Frenk, M.B.A., I.R.E.S.  of the Frenk Team at Better Homes & Gardens Real Estate – Gary Greene Realtors has not only successfully re-marketed homes but personally has shown homeowners how to stage homes – in many cases with reasonable effort – to ensure a sale. Additionally, while working for many years with interior designers, stagers, painters and other trades people from within the remodeling industry, has recently applied to become certified himself by the American Society of Interior Designers (A.S.I.D.).

It takes more than a yard sign, lockbox, flyers and an open house to sell a home.  It takes more than a weaker agent willing to give up their commission because that is all the know-how they have.  It takes knowledge of the market, knowledge of design and ability to fight for your home and negotiate.

You don’t have to wait to call us to re-market your home – call us in the first place!

see other posts on this blog site to find out about Staging Mistakes, Why Discount Brokerage may NOT save you money at all, How to Sell a House & so much more!


* data compiled over last 23 years in the industry from homeowners whose home did not sell with their previous listing Realtor. Data from 1992-2016.



Will my Home Sale close on Schedule?

That’s the million dollar question these days.   Everyone needs to schedule their move.  Sellers have to have the movers and buyers have to have their funds to close.

What happens when the bank can’t get the papers done or there are still conditions to be met?  Closing is delayed.  And how many closings are delayed?  Actually, in the real world, about 50% to 60% of the loans close on time.  Others may be a day late, a week late or even several weeks late.

Who is responsible for charges incurred if a buyer does not close on the home on time?   Well, we’d like to say the buyer because 9 out of 10 times it is the buyer’s mtg company that delays the closing due to various reasons (buyer did not get paperwork to them in time, underwriting came up with new requirements, appraisal wasn’t ordered because buyer and seller were still negotiating repairs, etc.), but that is not always the case and here’s why:

IF a closing goes past the agreed upon date, neither party is obliged to close.  It is wise to get an amendment to the contract immediately upon knowledge that a closing will not take place as scheduled.  IF it is a seller’s market – the seller could demand that the buyer pay for holding costs of the home until the closing date.  IF it is a buyer’s market, the seller would probably not be negotiating from a position of strength in asking the buyer to pay.   In either case, without a signed amendment, the seller is perfectly within his right to sell the home to another party and buyer is perfectly within his right not to close (unless he had something to do with the closing delay such as failure to get documents to the mtg company in a timely fashion, etc.)



Color Psychology for Homes


            I frequently suggest that homeowners paint before placing their homes on the market. Don’t be offended!

I want my customers to understand “color psychology,” which focuses on color’s effect on human behavior and emotion. Since people’s reaction to color is immediate, color has a tremendous influence on the choices they make every day.

            Color choices are very personal and when selling your home, it’s critical to appeal to the greatest number of potential buyers. With so many people beginning their search for a home on the Internet today, your home and listing photos must stand out from your competition. Color is one very simple way to do this.

            Painting your house’s exterior before you put it on the market will give the biggest bang for your fix-up buck, as long as you are using colors that conform to the neighborhood’s decorating tastes.

            Colors affect human beings in many ways, and by using the principles of color psychology, you can make your home stand out from the competition, sell more quickly, and at a higher price. In short, the stimulus and effect of colors normally cross cultures. Blues will feel cool, reds and oranges feel warm. Deeper shades of color imply intimacy and serenity.

Your home’s exterior color is the first thing most potential homebuyers see when they drive up or inspect the property on the Web. The correct color may be the most powerful and cost effective design tool at your disposal.

What is “correct” these days? My research shows that homes painted in pale yellows with cream or beige accents have sold fastest during the past few years.

In general, lighter colors are favored for exterior as they make the property seem larger. Conversely, painting your sideboards with a darker color will make the house seem smaller, though dark colors can draw more attention to home’s details.

            For those painting an older home, you may want to consider historical accuracy, as this could be a big selling point as well.

            When choosing interior colors for the home, consider the purpose of each room. Kitchen and dining areas painted in “food colors” such as coffee browns, celery greens and scrambled-egg yellows will make the rooms feel more natural.

            Hallways are a great place to bring in the exterior colors for overall harmony.

According to Jeanette Fisher’s book Joy to the Home: Secrets of Interior Design Psychology, since, deeper shades of color imply intimacy and serenity, she recommends painting master bedrooms a medium shade of green or blue for warm selling seasons, and rouge red for cooler weather. Other bedrooms can be painted in creamy tones of green, blue, or a pale shell pink.

            For your bedroom and bathroom, cool colors can form a relaxing atmosphere with paint. Consider shades of blue, green or even lavender.

            Of course, common sense should help you with any color choices. You need to match other things in your home and keep a comfortable environment as well.
Call Me for more color tips and to get a no-nonsense review of your home!

Flood Insurance for Coastal and higher risk areas

A little known act which is only now rising to the attention of all of the U.S. coastal cities is now becoming a nightmare to homeowners. The Biggert-Waters flood insurance reform act of 2012 is now set to affect millions of homeowners from the coasts of Maine down to Florida through Texas and then over to the west coast.

This act appears to have the effect of raising insurance rates from $500 to $2500 to $10,000 and higher. In addition, the increased amount of homes drawn into the flood plains by raising the base flood elevation (BFE) in areas means that homes that did not previously require flood insurance may now require it or those that already required it are now placed in even higher risk categories – all of this with just the stroke of a pen – increasing the BFE.

The Biggert-Waters Act is first reforms began Oct. 1 and the first round of people affected are those with subsidized flood insurance.

For years, homeowners with subsidized insurance were allowed to pay lower rates because their homes were built before the original flood maps were adopted decades ago. Now, those with subsidized insurance on businesses, secondary homes, or homes that have flooded multiple times are seeing rates increase substantially.

Rates are also spiking for new purchases, dating back to July 2012. Thus, if you purchased a home prior to July 2012 that is your primary dwelling your rates could be grandfathered in. If you purchased a home in August of 2012, for example, you probably have already received your notice of rate increase. Grandfathering of current rates for those homeowners who purchased before July 2012 is also set to disappear in a future round of the reform act.

Donald Matter, former Mayor of Nassau Bay said that his rates could hit as high as $30,000 per year just for flood insurance on his $685,000 home.

Congress passed and President Obama signed the Biggert-Waters Flood Insurance Reform Act. It extends the National Flood Insurance Program (NFIP) for five years. It also calls for the Federal Emergency Management Agency (FEMA) and other agencies to make changes to the way in which the NFIP operates.

The act makes several major changes. Higher insurance premiums will be charged for homes and businesses below the Base Flood Elevation (BFE). Rates for some homes in high-risk areas will increase 25% of the newly established premium each year over the next four years starting in 2013. No discounts will be given to homeowners for properties below the BFE, even if they met the building code at the time they were built.  Older structures built before a community’s first flood map was issued are known as pre-FIRM buildings. The grandfather rule applies to homes that were built in compliance with the flood map that was in effect at the time the structure was built. Finally, subsidized insurance rates will be phased out for all properties except pre-FIRM primary residences that have not lost their qualification for the rate.

What does this mean to you?  Even more – what does this mean for the country?

If the Biggert-Waters act continued, homeowners would be driven from their homes in (pardon the pun) floods – leaving because they cannot pay the insurance rates. Foreclosures would rise and no one would be there to purchase those properties anywhere near the previous values.  Values along all coastal areas would plummet to land value where people could obtain the land and build structures that are higher than the current BFE.  Biggest losers?  Current homeowners, banks holding those mortgages, cities and businesses wherein those homes are located.

Will this really happen?  Well, this IS a government program and let’s see how the Post Office is doing. How about Social Security?  Freddie MAC? FannieMAE? Now let’s throw Obamacare in the mix – and, well – you see how this is going – all programs that are government run are failing or destined to fail.   FEMA is no different – another failed system.

In all actuality we will see increases in insurance rates for those on the coast.  Will it ultimately be $30,000 as Matter believes will happen for his home in Nassau Bay – leading to devastation across the country?  Very doubtful.  We will finally have some resolution that makes sense and keeps home values virtually intact.

Norman Frenk, M.B.A. is a Realtor at Better Homes & Gardens Real Estate – Gary Greene (www.SellThisPlacenow.com and www.BuyThisPlaceNow.com) and owner of Modern Home Designs (www.RedesignMyPlace.com)


How to Sell a House!

Still a tough market.

Words of wisdom:  Listen to your Realtor.  If he or she isn’t talking – get a new one.

Getting your home sold requires effort.  If you have your home on the market and there are no showings – there could be a number of things wrong. Price, condition (people see the photos online), poor marketing (poor photos), bad location or all of the above.

To get your home sold now for TOP DOLLAR, your home has to have “WOW” factor.  No “wow” factor and you’re just a plain Jane!

Granite, travertine, stainless appliances, iron stair railings, pendant lighting, paint that “pops”, exciting decor all sell homes.  Have one but not the other?  Probably not enough WoW to be considered.  How about your furniture?  Not up to par?  Then get new or vacate.  You’re not selling your furniture but neither are the new home builders.   They’ve got furniture and they didn’t put in the old stuff.

It costs to sell a home.  It may cost you even more if you don’t get everything done.  Reduce the price by $10,000 after 90 or 120 days?  Why not spend that up front and get the home sold NOW!

I can Help you!  We can get estimates for everything. We can install.  You’ll be on your way to selling your home in no time!  Improving your odds to sell is the smartest and best way to outsmart the competition.